Maggie McCutchan






This is not a dress rehearsal. Life is happening here and now. Stories exist within every moment, we only need the eyes to receive them. From small to big, stories bring color to my life. And my greatest hope is to tell a few of them, so as to share the gift with others. Through brand development, content creation and campaign strategy, it is my passion to discover the story behind your business and showcase its beauty to your consumers. 



photography + social strategy

The Homeless World Cup Foundation is a unique, pioneering charity which uses soccer to inspire people who are homeless to change their own lives. Their vision is for a world where everyone who wants a home has a home.

The Homeless World Cup’s mission is to use football to support and inspire people who are homeless to change their own lives; and to change perceptions and attitudes towards people who are experiencing homelessness.

Every year, the Homeless World Cup Foundation delivers an inspirational week-long street football tournament that brings together more than 500 players representing 50+ countries around the world, all of which have faced homelessness and social marginalisation. Competing in a purpose-built stadium in the heart of the host city, the players represent their country and unite in celebration. The annual tournament frequently attracts crowds of more than 80,000 with millions more watching online around the world.

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social strategy, styling + copy

Bare is a unique lifestyle brand inspired by art, culture and travel. BARE creates travel accessories with a focus on innovative design, distinctive material selection and versatility. Their products cater to the stylish world traveler with an adventurous spirit and passion to seek experience.

BARE collections provide intuitive, functional and durable designs that highlight necessity rather than extravagance. Behind BARE products lies an understanding that design, in its purest sense, arises from stripping away excess and keeping only what is necessary.

With a firm belief in the tieless design and a deep appreciation for the values of classic craftsmanship, BARE combines distinctive materials with simple yet interactive details to create products of uncompromised style.

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 social strategy + management

It is Zoe's desire to see people inspired to fulfill their God given potential and it's our passion to see the church fulfill the great commission. The heart behind our church is to set an atmosphere of faith for the miraculous to be experienced and realized. Through creativity, preaching, worship and community. We gather under the name above all names… to receive inspiration and direction from God. Our church is a place where our doors are open to people of all backgrounds--regardless of where they are at in their journeys-- and we hope all feel welcomed, comfortable and loved. May the vision, impact, life change, culture shift and inspiration of Jesus begin in us! 

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A small collection of photos that show a glimpse into the story behind my life and passion. Portraits, beauty, outdoors + curated moments.



prop + apparel Styling


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